The Cricketer Magazine is famed for being the authoritative voice on international, domestic and club cricket, written by people who live the game, for readers who love the game.
Traditionally, subscribers due for renewal were identified using the magazine’s online subscription management solution. The process was manual labor intensive and time consuming.
A user account for the Cricketer was set up within the Digi-Mail online portal and members of its subscription team were selected to control the upload letters to Digi-Mail.
Once created, the mail-merged letter file was simply ‘dragged and dropped’ onto the Digi-Mail portal, print and mail options ticked and submitted for print and dispatch.
Firstly, costs for production and manpower has been reduced by almost 50%. This facilitates better use of staff resources to focus on core business tasks rather than print and mail fulfilment. Above all, subscription renewal rates increased by 10%. Last but not the least, opting for Digi Mail drove more subscribers online to complete their subscription renewals and further explore more content on The Cricketer website.